Trend forecasting focuses on upcoming trends. Gain Insights to lead your brand strategy & understand the impacts of the latest innovations to futureproof your organisation. A macro trend forecast provides a picture of consumer lifestyles, and offers predictions that affect across categories. You might be familiar with short term forecasting and close-to-seasonal reports in fashion. However we, provide a much more prescriptive sense of what consumers will be wanting in the next 6 – 12 months lead by pattern within society, causes and effect theory and global and political structuring.
A 4D Project
The first step we take together is to learn all about yourself and your business. The define process is collaborative, featuring detailed questions and exercises to get everyone on the same page.
We assimilate what we've learned and evaluate various directions we can take. This is a formative step involving creative thinking, metaphoric association, the exploration of connotation, deliberation, ideation and conceptualisation. This is where all the magic happens.
Creating becomes purposeful after going through the previous steps. Having established a clear direction, our team can focus on the nuanced details to help develop the best outcome.
Now we set it all into place so you can forget it and let the design do the work. We work alongside you to package up everything you need and ofboard you with a personalised approach so you know what you doing.