From initial research and understanding in macro and micro trends within the mens fashion industry to consumer profiling a design strategy and comprehensive approach to potential investors.
These guys were one of the first movers to this style of platform and, therefore, required a series of investment decks to send to potential angel investors, press, users and influencers. We took a top-line approach to understand the nuances between the different types of consumers who'd use the platform and what drives them. The macro and micro behavioural shifts in how men use fashion and the future of how guys might construct their wardrobes using the platform.
Research and workshops
Images from the project
No items found.
The clients say
Second Outing is the U.K.'s leading peer-to-peer menswear rental platform. They're facilitating people to rent & lend their wardrobes to one another.