Discover Ashbourne

What we did

From an understanding in Business Improvement Districts, initial research, brand strategy, visual identity to website design, user testing and social media strategy.
We delivered a strategy that presents Ashbourne as a historic town with a rich and diverse past. The town has been a place where paths cross and people gather ever since the Saxon pilgrims founded the town back in c.1050. We used this as inspiration to develop a logo inspired by the Saxon knot symbolising friendship and connection. Whilst incorporating Shrovetide, a significant game played within the town, and so the logo holds the subtle suggestion to the shape of the ball, but only with a... 'if you know, you know' message to unite local interest whilst maintaining the protection and respect the game deserves. This proposal helped Ashbourne secure £10,000 worth of funding (with the possibility of creating more in the future). With this funding, we... Designed and built a new website for Ashbourne, including a comprehensive database of every business in the area, a calendar of 'whats on' and other helpful information for visitors and investors. We worked alongside photographers to capture the town's essence and promote local businesses, which populated a coordinated social media account. A series of physical promotional materials was produced to drive footfall and stimulate pride within the town. We also created a Discover Ashbourne marketing initiative to help self-fund the ongoing promotion of Ashbourne through a series of talks and digital publicity.
UI design
UX design
Design guide
Design sprints
Logo design
Research and workshops
Brand Strategy
Creative Direction
Social Media
Website Design
Website development

Images from the project

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The clients say

Ashbourne Town Team approached us with the aim of establishing Ashbourne as a thriving place to live, work & visit. The town had no core brand identity and a weak digital presence, presenting us with an opportunity to help many local businesses. The town used "the gateway to the Peak District" as its slogan suggesting it's a place you pass through without stopping. It was selling an outdated USP, presenting itself as a market town. They also had no consistent identity or branding, sending mixed messaging to locals, tourists and investors. 

Town Team

Ashbourne Town Council

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