3D Modeling

Think digital representations

CGI & the art of rendering for AR

In 3D computer graphics, 3D modelling is the process of developing a mathematical coordinate-based representation of any surface of an object in three dimensions via specialised software by manipulating edges, vertices, and polygons in a simulated 3D. Think digital representations and augmented reality. Imagine your consumers viewing your product digitally though the screen on their phones before buying physically.

Our process

A 4D Project

01
Define

The first step we take together is to learn all about yourself and your business. The define process is collaborative, featuring detailed questions and exercises to get everyone on the same page.

02
Design

We assimilate what we've learned and evaluate various directions we can take. This is a formative step involving creative thinking, metaphoric association, the exploration of connotation, deliberation, ideation and conceptualisation. This is where all the magic happens.

03
Develop

Creating becomes purposeful after going through the previous steps. Having established a clear direction, our team can focus on the nuanced details to help develop the best outcome.

04
Deploy

Now we set it all into place so you can forget it and let the design do the work. We work alongside you to package up everything you need and ofboard you with a personalised approach so you know what you doing.

Related work

Loophouse

Brought the collection online to reach global markets using CGI and rendering for AR.

View the case

Aquaflame

A branding refresh, digital strategy, shop-able site with CGI for AR features.

View the case