Imagine a one-stop-shop for all your wardrobe needs. The future dry cleaners, atelier, launderette and textiles recycling plant all branded under one convenient, frictionless service. Inspired by nature and powered by the circular economy.
A sustainable clothes care service, inspiring a sense of consciousness among consumers; eliminating the frictions involved in closing the unsustainable loop of disposable fashion.
It's a framework of reusing fibres for both consumer and retailers. In starting the processes of closing the disposable loop, we need a new reference point for recycling textiles waste, that uses digital technologies and clean design to simplify the process of textiles consumption. Industry producers must look to develop material take-back schemes to have a readily available source of fibres (raw materials). And partner with those who have the technologies and methodologies needed to close the loop, moving from a linear process, to fully circular. An industry that’s conscious of their long-term effect on society and the planet.